CONTACT US
PH: (480) 295.5767
We’re truly a one-stop-shop, with a focus on integrating into your existing marketing department so you can sit back, relax, and let us do the heavy lifting. As a full-service marketing and graphic design agency with a focus on the Architecture/Engineering/Construction (AEC) industry, we are a team of strategists, marketers, designers, and writers focused on one thing — helping you win.
OUR SERVICES
Strategic Planning
Mission: Win
Whether you’re mapping out your firm’s direction for the coming years, preparing for a major project deadline, pursuing new opportunities, or expanding into new markets, we’re here to help you win. With our “strategy first” approach and a team of seasoned professionals with years of hands-on experience and industry accreditations, we develop and implement tactics that deliver measurable success.
Proposals
We Know the Professional Services Industry and How to Win
At TankGirl Marketing, professional services marketing isn’t just what we do—it’s all we do. Our team has spent decades immersed in the architecture, engineering, and construction world, giving us deep industry insight. We understand the trends, challenges, and—most importantly—how to position your firm for success.
From crafting a compelling win strategy and writing the perfect cover letter to designing impactful graphics that bring your approach to life, we handle it all, so you don’t have to. Our goal? To make the proposal process as seamless and successful as possible.
YOU’LL GET PERSONAL ATTENTION
We’re a small and dedicated team, not a big, faceless agency. If you call us, we’ll pick up or call you right back, and we understand your sense of urgency. And Deirdre, our founder, is aware of and involved in every engagement.
WE’LL MAKE THIS EASY – DARE WE SAY FUN?
Our responsiveness during your AEC proposal design makes it easy for our clients to trust us. You won’t stress out over your engagement with TankGirl. We know our business and we like to have fun. Focus on your core business and let us wow you with our proposal designs that WIN.
Training
Sharpen Your Skills. Strengthen Your Team. Win More Work.
Winning in the professional services industry is about having the right people, with the right skills, at the right time. That’s why we’ve developed specialized in-house training programs designed specifically for AEC professionals.
From presentation coaching that helps technical teams communicate with confidence to leadership mentoring for your rising stars, we tailor our training to meet your firm’s needs. Need to improve proposal writing or software skills? We’ve got you covered too. Because when your team is at its best, your firm is unstoppable.
Branding/Graphic Design
Compelling Brands That Win Attention
Great design doesn’t just capture attention—it tells a story that wins. Our creative team specializes in crafting compelling visuals for new brands and brand updates by designing custom logos, templates, specialty graphics, and social media content that makes you shine. With expertise in professional services marketing, especially architecture, engineering, and construction, we help your brand stand out and communicate effectively at every touchpoint, cutting through the noise and engaging your audience.
Marketing Plans
Winning Brand Awareness, Market Share, and Mind Share
When developing your marketing strategy, we take a comprehensive approach, considering your goals, customers, competitors, and the factors that could hinder your effectiveness in the marketplace. As markets evolve, these factors become more complex, and we help you prioritize where to allocate resources for the most impact. With more than 25 years of experience in the AEC industry, our team transitions smoothly from strategy to implementation.
A MARKETING PLAN ENABLES CLEAR DECISION MAKING
Having determined what factors will affect your business, and auditing what resources you have within your business to deal with them, you’re ready to make the decisions necessary to move forward. Are your products really meeting your customers’ needs, or should you be developing new products? Are your prices right for your market? Do you need extra staff or should you outsource some services? Do you need a PR campaign, and advertising campaign, a direct mail campaign…? The questions you would usually consider in an ad hoc manner (if at all) suddenly become much easier in the context of a marketing plan with clear objectives, timescales and budget.
A MARKETING PLAN INTEGRATES LONG TERM PLANNING AND SHORT TERM IMPLEMENTATION
Your strategic marketing plan won’t be cast in stone. You should revisit it regularly – how frequently will depend on the nature of your business and the extent to which the factors affecting it change – and make sure it remains relevant to the marketing environment in which you operate. At a more detailed, tactical level your annual plan will dovetail with your strategic plan, ensuring that every action you take is geared towards achieving your strategic goals.
A MARKETING PLAN PREVENTS PANIC DECISIONS
A forward looking marketing plan will give you as clear a view as possible of what is going on in the market place, as well as provide a framework in which to make any decisions to deviate from your plan. There will be occasions when you want to change course – for sound business purposes. But the framework that the plan provides will mean that you will not be taken by surprise by market developments, nor will you be pushed this way and that by unexpected pressures.
A MARKETING PLAN IS A WORKING DOCUMENT
A regular review of your plan to ensure that you are following it, and to check that what you are following has not been rendered redundant by market changes, is essential. But that doesn’t mean that your plan should only be dusted off at annual review time. As a working document, you should refer to it whenever you have a marketing decision to make and amend it whenever you identify a shift in your market.
In truth, it’s unlikely that any business makes a conscious choice NOT to have a marketing plan. But this list should illustrate the benefits of making marketing planning an integral part of the way you do business.
Websites
Develop the Whole User Experience
Your website speaks to the world of your competence long before you earn a conversation.
Let us build your website with your strategic goals in mind.
Project Interview Preparation & Coaching
Strategic, Focused, and Polished to Win
Securing the project win starts long before the interview. We partner with you to set a tailored win strategy, craft persuasive slide decks, and develop compelling content. But we don’t stop there. We coach your presentation team, refining their delivery for a confident, persuasive performance that helps you stand out and succeed.
With the strategic direction provided in a kick-off meeting, we help teams strengthen presentation skills for project interviews and other presentations. We provide graphic design support for all interview materials, including PowerPoint, boards, leave-behinds, and more.
Technical Writing
Writing That Wins
While we may not prepare construction documents or pour concrete, we excel at telling the story of how you’ve successfully completed those tasks. From crafting the perfect cover letter to developing comprehensive technical approaches, our expert writers know how to make your work shine. Staring at a blank page? Let us help. With numerous publications in trade magazines and a proven track record of helping clients win projects, we bring the expertise to make your submissions stand out.
Executive-Level Marketing Advisor
GUIDING LEADERS WITH ACTIONABLE MARKETING INSIGHTS
As an Executive Advisory C.M.O., Deirdre Booth, FSMPS, CPSM, is a senior-level marketing executive to help with company growth and future planning, customer acquisition, sales development, leadership/team issues, and more. Bringing in a executive-level marketing advisor can bring incredible value to companies who may need a shakeup in their existing leadership, do not need a full-time executive member, but DO need their experience and knowledge, or need a new perspective for their existing executive leadership team. She serves as an extension or addition to round out your company’s executive management team.
As Executive Advisory C.M.O., Deirdre can provide the following levels of support to your executive team:
- Executive Addition to Management to round out your board or management team
- Coaching, training, and mentorship for Leadership, Business Development and Marketing teams
- Strategic Advisory Services
- Strategic Planning Workshops
- Marketing Department Audits
Deirdre’s executive skill set includes:
- 21 years of AEC Marketing Executive leadership experience
- Featured national speaker for SMPS and AGC, ASPE, ACEC, APWA, and many more industry organizations
- Holds the Fellows designation in SMPS, which means she is in the top 3% of her peers in AEC marketing
- Experience advising clients with strategic goal setting for growth
- Extensive Board experience (qualify)
- Extensive executive coaching
When you partner with Deirdre Booth as your Executive Marketing Advisor, you’ll get an elite marketing executive that will help you and your firm meet your goals. You make a wise investment that will help your firm today and tomorrow, without sacrificing your company’s long-term objectives. In fact, you may just find that your Marketing Advisor can help you to achieve those goals much sooner than you think.
Strategic Planning
Mission: Win
Whether you’re mapping out your firm’s direction for the coming years, preparing for a major project deadline, pursuing new opportunities, or expanding into new markets, we’re here to help you win. With our “strategy first” approach and a team of seasoned professionals with years of hands-on experience and industry accreditations, we develop and implement tactics that deliver measurable success.
Proposals
We Know the Professional Services Industry and How to Win
At TankGirl Marketing, professional services marketing isn’t just what we do—it’s all we do. Our team has spent decades immersed in the architecture, engineering, and construction world, giving us deep industry insight. We understand the trends, challenges, and—most importantly—how to position your firm for success.
From crafting a compelling win strategy and writing the perfect cover letter to designing impactful graphics that bring your approach to life, we handle it all, so you don’t have to. Our goal? To make the proposal process as seamless and successful as possible.
YOU’LL GET PERSONAL ATTENTION
We’re a small and dedicated team, not a big, faceless agency. If you call us, we’ll pick up or call you right back, and we understand your sense of urgency. And Deirdre, our founder, is aware of and involved in every engagement.
WE’LL MAKE THIS EASY – DARE WE SAY FUN?
Our responsiveness during your AEC proposal design makes it easy for our clients to trust us. You won’t stress out over your engagement with TankGirl. We know our business and we like to have fun. Focus on your core business and let us wow you with our proposal designs that WIN.
Training
Sharpen Your Skills. Strengthen Your Team. Win More Work.
Winning in the professional services industry is about having the right people, with the right skills, at the right time. That’s why we’ve developed specialized in-house training programs designed specifically for AEC professionals.
From presentation coaching that helps technical teams communicate with confidence to leadership mentoring for your rising stars, we tailor our training to meet your firm’s needs. Need to improve proposal writing or software skills? We’ve got you covered too. Because when your team is at its best, your firm is unstoppable.
Branding/Graphic Design
Compelling Brands That Win Attention
Great design doesn’t just capture attention—it tells a story that wins. Our creative team specializes in crafting compelling visuals for new brands and brand updates by designing custom logos, templates, specialty graphics, and social media content that makes you shine. With expertise in professional services marketing, especially architecture, engineering, and construction, we help your brand stand out and communicate effectively at every touchpoint, cutting through the noise and engaging your audience.
Marketing Plans
Winning Brand Awareness, Market Share, and Mind Share
When developing your marketing strategy, we take a comprehensive approach, considering your goals, customers, competitors, and the factors that could hinder your effectiveness in the marketplace. As markets evolve, these factors become more complex, and we help you prioritize where to allocate resources for the most impact. With more than 25 years of experience in the AEC industry, our team transitions smoothly from strategy to implementation.
A MARKETING PLAN ENABLES CLEAR DECISION MAKING
Having determined what factors will affect your business, and auditing what resources you have within your business to deal with them, you’re ready to make the decisions necessary to move forward. Are your products really meeting your customers’ needs, or should you be developing new products? Are your prices right for your market? Do you need extra staff or should you outsource some services? Do you need a PR campaign, and advertising campaign, a direct mail campaign…? The questions you would usually consider in an ad hoc manner (if at all) suddenly become much easier in the context of a marketing plan with clear objectives, timescales and budget.
A MARKETING PLAN INTEGRATES LONG TERM PLANNING AND SHORT TERM IMPLEMENTATION
Your strategic marketing plan won’t be cast in stone. You should revisit it regularly – how frequently will depend on the nature of your business and the extent to which the factors affecting it change – and make sure it remains relevant to the marketing environment in which you operate. At a more detailed, tactical level your annual plan will dovetail with your strategic plan, ensuring that every action you take is geared towards achieving your strategic goals.
A MARKETING PLAN PREVENTS PANIC DECISIONS
A forward looking marketing plan will give you as clear a view as possible of what is going on in the market place, as well as provide a framework in which to make any decisions to deviate from your plan. There will be occasions when you want to change course – for sound business purposes. But the framework that the plan provides will mean that you will not be taken by surprise by market developments, nor will you be pushed this way and that by unexpected pressures.
A MARKETING PLAN IS A WORKING DOCUMENT
A regular review of your plan to ensure that you are following it, and to check that what you are following has not been rendered redundant by market changes, is essential. But that doesn’t mean that your plan should only be dusted off at annual review time. As a working document, you should refer to it whenever you have a marketing decision to make and amend it whenever you identify a shift in your market.
In truth, it’s unlikely that any business makes a conscious choice NOT to have a marketing plan. But this list should illustrate the benefits of making marketing planning an integral part of the way you do business.
Websites
Develop the Whole User Experience
Your website speaks to the world of your competence long before you earn a conversation.
Let us build your website with your strategic goals in mind.
Project Interview Preparation & Coaching
Strategic, Focused, and Polished to Win
Securing the project win starts long before the interview. We partner with you to set a tailored win strategy, craft persuasive slide decks, and develop compelling content. But we don’t stop there. We coach your presentation team, refining their delivery for a confident, persuasive performance that helps you stand out and succeed.
With the strategic direction provided in a kick-off meeting, we help teams strengthen presentation skills for project interviews and other presentations. We provide graphic design support for all interview materials, including PowerPoint, boards, leave-behinds, and more.
Technical Writing
Writing That Wins
While we may not prepare construction documents or pour concrete, we excel at telling the story of how you’ve successfully completed those tasks. From crafting the perfect cover letter to developing comprehensive technical approaches, our expert writers know how to make your work shine. Staring at a blank page? Let us help. With numerous publications in trade magazines and a proven track record of helping clients win projects, we bring the expertise to make your submissions stand out.
Executive-Level Marketing Advisor
GUIDING LEADERS WITH ACTIONABLE MARKETING INSIGHTS
As an Executive Advisory C.M.O., Deirdre Booth, FSMPS, CPSM, is a senior-level marketing executive to help with company growth and future planning, customer acquisition, sales development, leadership/team issues, and more. Bringing in a executive-level marketing advisor can bring incredible value to companies who may need a shakeup in their existing leadership, do not need a full-time executive member, but DO need their experience and knowledge, or need a new perspective for their existing executive leadership team. She serves as an extension or addition to round out your company’s executive management team.
As Executive Advisory C.M.O., Deirdre can provide the following levels of support to your executive team:
- Executive Addition to Management to round out your board or management team
- Coaching, training, and mentorship for Leadership, Business Development and Marketing teams
- Strategic Advisory Services
- Strategic Planning Workshops
- Marketing Department Audits
Deirdre’s executive skill set includes:
- 21 years of AEC Marketing Executive leadership experience
- Featured national speaker for SMPS and AGC, ASPE, ACEC, APWA, and many more industry organizations
- Holds the Fellows designation in SMPS, which means she is in the top 3% of her peers in AEC marketing
- Experience advising clients with strategic goal setting for growth
- Extensive Board experience (qualify)
- Extensive executive coaching
When you partner with Deirdre Booth as your Executive Marketing Advisor, you’ll get an elite marketing executive that will help you and your firm meet your goals. You make a wise investment that will help your firm today and tomorrow, without sacrificing your company’s long-term objectives. In fact, you may just find that your Marketing Advisor can help you to achieve those goals much sooner than you think.