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We are tactical strategists. 
We are insightful designers. 
We are brand storytellers.

We exist to help you win.

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We're an AEC Marketing Agency with 
One Goal: To Help You Win

The mission has always been simple, really. We’re AEC marketers who help architecture, engineering, and contruction firms win. And we found our way of doing that by creating a full-service marketing and design agency. We develop strategies, tell stories, craft thoughtful designs, and train marketing teams so your firm wins.

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SERVICES

Printed product catalogs and marketing materials laid out on a conference table, Brand Identity, Building brand presence through tangible media

Strategic Planning

Mission: WIN 

Whether you’re mapping out your firm’s direction for the coming years, preparing for a major project deadline, pursuing new opportunities, or expanding into new markets, we’re here to help you win. With our “strategy first” approach and a team of seasoned professionals with years of hands-on experience and industry accreditations, we develop and implement tactics that deliver measurable success. 

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Proposals, SOQs and Templates

We Know the Professional Services Industry and How to Win 

At TankGirl Marketing, professional services marketing isn’t just what we do—it’s all we do. Our team has spent decades immersed in the architecture, engineering, and construction world, giving us deep industry insight. We understand the trends, challenges, and—most importantly—how to position your firm for success. 

From crafting a compelling win strategy and writing the perfect cover letter to designing impactful graphics that bring your approach to life, we handle it all, so you don’t have to. Our goal? To make the proposal process as seamless and successful as possible. 

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Training

Sharpen Your Skills. Strengthen Your Team. Win More Work. 

Winning in the professional services industry is about having the right people, with the right skills, at the right time. That’s why we’ve developed specialized in-house training programs designed specifically for AEC professionals. 

From presentation coaching that helps technical teams communicate with confidence to leadership mentoring for your rising stars, we tailor our training to meet your firm’s needs. Need to improve proposal writing or software skills? We’ve got you covered too. Because when your team is at its best, your firm is unstoppable. 

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Branding/Graphic Design

Compelling Brands That Win Attention 

Great design doesn’t just capture attention—it tells a story that wins. Our creative team specializes in crafting compelling visuals for new brands and brand updates by designing custom logos, templates, specialty graphics, and social media content that makes you shine. With expertise in professional services marketing, especially architecture, engineering, and construction, we help your brand stand out and communicate effectively at every touchpoint, cutting through the noise and engaging your audience. 

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Marketing Plans

Winning Brand Awareness, Market Share, and Mind Share 

When developing your marketing strategy, we take a comprehensive approach, considering your goals, customers, competitors, and the factors that could hinder your effectiveness in the marketplace. As markets evolve, these factors become more complex, and we help you prioritize where to allocate resources for the most impact. With more than 25 years of experience in the AEC industry, our team transitions smoothly from strategy to implementation. 

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Websites

Your website speaks to the world of your competence long before you earn a conversation.

Let us build your website with your strategic goals in mind.

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Interviews

Securing the project win starts long before the interview. We partner with you to set a tailored win strategy, craft persuasive slide decks, and develop compelling content. But we don’t stop there. We coach your presentation team, refining their delivery for a confident, persuasive performance that helps you stand out and succeed. 

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Technical Writing

Writing That Wins 

While we may not prepare construction documents or pour concrete, we excel at telling the story of how you’ve successfully completed those tasks. From crafting the perfect cover letter to developing comprehensive technical approaches, our expert writers know how to make your work shine. Staring at a blank page? Let us help. With numerous publications in trade magazines and a proven track record of helping clients win projects, we bring the expertise to make your submissions stand out. 

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Executive-Level Marketing Advisor

As a an Executive-Level Marketing Advisor, Deirdre Booth, FSMPS, CPSM, acts as a senior-level marketing executive to help with company growth and future planning, customer acquisition, sales development, leadership issues, and more.

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THE PROOF

View our Best Work

DEIRDRE BOOTH, FSMPS, CPSM

President | Lead Strategist

CONTACT DEIRDRE

Strategy is at the core of everything Deirdre Booth does. With over 25 years of AEC marketing experience spanning projects across the nation, she brings a unique ability to transform big-picture ideas into actionable plans that drive results.

Deirdre thrives on helping firms achieve their goals—whether it’s crafting and executing a strategic vision or focusing on a critical project pursuit. She’s intimately involved in every step, ensuring her team is prepared with the right strategies to succeed.

For more than two decades, Deirdre has specialized in business and marketing planning, strategic project pursuits, and guiding firms through the tactical implementation needed to achieve long-term success. Deirdre’s industry expertise and drive to win sets her apart as a leader, mentor, and partner.

To Deirdre, winning goes beyond meeting our client’s goals. She is always focused on the health and well-being of the team – which creates an environment of excellent work.

Fun Facts:

  • Deirdre is in the top 3% of her profession as proven by her FSMPS designation
  • She is an avid dog lover, as evidenced by naming the company after her beloved dog, Tank
  • Loves adrenaline sports like skiing and sky diving as much as sitting in a corner reading a good book

TANKGIRL TEAM MEMBER / DEIRDRE BOOTH, FSMPS, CPSM

Nikki Hasbun

Creative Director | Lead Trainer

CONTACT NIKKI

With over 15 years of graphic design experience and an unstoppable passion for creativity, Nikki leads the charge as Creative Director at TankGirl Marketing. She specializes in refreshing brands and designing collateral and specialty graphics that not only grabs attention but connects with target audiences. From brainstorming ideas to executing standout designs, Nikki thrives on transforming concepts into visually compelling stories that leave a lasting impression.

On top of her design expertise, Nikki takes pride in being the Lead Trainer at TankGirl Marketing, sharing her creative process and insights to inspire fresh ideas and push boundaries. Collaboration and empowerment are at the heart of her work—with a relentless drive to exceed expectations and a focus on bringing a shared vision to life.

For Nikki, winning is when an idea becomes reality in a way that exceeds expectations. It’s seeing a creative vision come to life, and having it resonate with others. The biggest win is when her work not only achieves its purpose but also inspires, connects, and stands out.

What do you like to do out of work, fun fact about you, something interesting/personal?

  • Family is my number one priority, and I love sharing my passion for healthy living with them. I’m always experimenting with new ways to cook healthy meals that my family actually enjoys.
  • Fun Fact: Spanish was my first language and I speak only Spanish with some of my family.

TANKGIRL TEAM MEMBER / NIKKI HASBUN

Keelin Cox, CPSM, ENV SP

Communications Manager | Interview Coach

CONTACT KEELIN

Keelin Cox is a skilled, strategic thinker known for her creative approach to developing impactful plans and delivering results. With impressive time management and project management skills, she excels at balancing multiple priorities while staying focused on achieving goals. Keelin is a collaborative problem-solver who cares deeply about her work and the people she works with. A great listener and mentor, she values building strong relationships and developing practical, realistic solutions to challenges. Her dedication, creativity, and genuine interest in others make her a trusted and effective professional.

Fun fact:

  • Keelin still trains for soccer and plays every week!

TANKGIRL TEAM MEMBER / KEELIN COX, CPSM, ENV SP

EMILIE AUSTIN

Marketing Specialist | Director of Trainings

CONTACT EMILIE

Meet Emilie, your go-to expert for all things marketing and project management. With a knack for crafting effective email and social media strategies, Emilie knows exactly how to connect brands with their audiences. She brings precision and creativity to her work, whether she’s managing campaigns, supporting pursuits, or leading training services.

As the Director of Training Services, Emilie is passionate about empowering teams with the tools they need to succeed. From strategy to execution, she ensures every project or training program runs seamlessly—and delivers real results.

For Emilie, winning isn’t just the goal—it’s the reason she plays the game. With a background in coaching, she finds fulfillment in empowering others to succeed. She brings her A-game to every challenge, offering expert guidance, sharing her knowledge, and fostering mutual respect through open, constructive feedback. Emilie’s passion lies in helping people grow, achieve their goals, and celebrate their wins along the way.

What do you like to do out of work, fun fact about you, something interesting/personal?

  • I play competitive video games and play beach volleyball.
  • Fun Fact: I took Japanese in college.

TANKGIRL TEAM MEMBER / EMILIE AUSTIN

Garrett Austin

Marketing Specialist

CONTACT GARRETT

Garrett is a results-driven Marketing Specialist creating and executing effective marketing strategies across digital and traditional channels. Skilled in SEO, content creation, social media, email marketing, and data analysis, Garrett helps brands increase visibility, engagement, and growth. Garrett is passionate about delivering innovative solutions that elevate brands in competitive markets.

 

Garrett also supports the operations of TankGirl Marketing, ensuring that projects are delivered on time and on budget while keeping the team operating at the highest level of efficiency – without sacrificing quality.

 

To Garrett, winning means making consistent progress—getting a little bit better every day, both for himself and for his clients. It’s about small, incremental improvements that add up over time, whether it’s refining a marketing strategy, enhancing client results, or expanding his own skills. Each step forward, no matter how small, is a victory that drives growth and success, and that’s what keeps him motivated to deliver the best for everyone he works with.

 

What do you like to do out of work, fun fact about you, something interesting/personal?

  • Outside of work, Garrett enjoys spending quality time with his son, striving to be the best father he can be.
  • He’s also an avid golfer, always seeking the perfect swing on the course.

TANKGIRL TEAM MEMBER / Garrett Austin

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    PH: (480) 295.5767

    TankGirl Marketing is headquartered in Phoenix, Arizona, and serves the entire United States.