Email marketing relies on testing and data to improve performance. This 90-minute training introduces the fundamentals of A/B testing, giving A/E/C marketers practical skills to test effectively, measure results, and refine campaigns. You will see how changes in subject lines, visuals, and calls to action can impact engagement and conversion.

Here’s what we’ll cover:

✔️ What to Test: Subject lines, visuals, calls to action, send times, and more

✔️ Measuring Results: Key metrics that show what is working and what is not

✔️ Interpreting Insights: Turning test outcomes into actionable improvements

✔️ Smarter Campaigns: How to apply findings to future emails for stronger results

✔️ Practical Tips and Examples: Real-world A/B testing scenarios for A/E/C firms

Whether you are managing internal communications or reaching clients and prospects, this session provides the tools to build email campaigns that perform and drive measurable impact.