Designing Proposals for How They’re Actually Read

$55.00

90-minutes

Evaluators don’t read proposals the way we design them — and that disconnect costs teams points. In this live session, we’ll focus on proposal layout fundamentals: how to structure pages so information is easy to find, easy to skim, and easy to score. This class blends graphic design fundamentals with real AEC proposal realities.

Think less decoration, more strategy.

What you’ll learn:

  • How evaluators scan and score proposals
  • Layout strategies that support skimming
  • Using hierarchy, white space, and alignment effectively
  • What to emphasize — and what to simplify
  • How to make complex content feel approachable

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