Typography can make or break a proposal’s readability. This webinar focuses on making smart, intentional typographic choices that improve clarity, hierarchy, and flow, without overdesigning. We’ll cover how to use type to guide the reader, reinforce your brand, and create consistency across long documents.

This session is ideal for AEC marketers who want their proposals to look more polished without adding unnecessary complexity.

What you’ll learn:

• How to choose and pair fonts for proposal documents
• Proper use of hierarchy (heads, subheads, body copy)
• Paragraph and character styles that save time
• Line spacing, alignment, and readability best practices
• Common typography mistakes we see in proposals and how to fix them