Your Marketing Experts


Deirdre Booth, FSMPS

President + Lead Strategist

Deirdre has the unique ability to take high level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan.

For more than 20 years she has focused on business /marketing planning, strategic project pursuits, and supporting firms through  implementing the tactics needed for success.

She earned her Bachelor’s in English Literature from Sonoma State University.

Keelin Cox, CPSM, ENV SP

communications manager

Keelin Cox, CPSM, ENV SP is a marketing and communications professional with more than 10 years of experience in the AEC industry with a passion for communications and strategy. Keelin is a creative thinker and problem solver who is invested in marketing efforts that produce intelligent strategies to help teams serve their communities. Having worked at all types and sizes of firms, she knows how firms can differentiate themselves and have the organizational know-how and management skillset to bring big ideas to life. In her spare time, Keelin hosts the AEC Marketeer podcast, which explores AEC Marketing and beyond.

Keelin graduated from the University of California, Santa Barbara with a Bachelor of Arts in Environmental Studies and is pursuing a Masters in Management from Harvard Extension School. She is a Certified Professional Services Marketer (CPSM) and an Envision Sustainability Professional (ENV SP).

Nikki Hasbun

creative director

Nikki has more than 10 years of graphic design experience in an agency setting. She is responsible for bringing your brand to life. While the rest of the team is focusing on strategy, content, and management – Nikki is the heart of the project. She has the unique ability to create memorable brands and marketing campaigns that resonate with your staff and clients. She is passionate about great design, but moreover, about creating visual identities that stand apart from the competition, truly reflect your unique brand, are usable, and last.

Nikki earned her Bachelor’s in Graphic Design from the University of Notre Dame.

Sedona Scheopner

marketing specialist

Sedona Scheopner is an AEC marketing professional with six years of experience who has worked her way up to becoming a highly skilled marketing specialist. Her personality enables her to easily connect with people of all backgrounds, ages, and walks of life, making her a natural at what she does. Additionally, her interpersonal skills and coordination talent are invaluable assets that make her an effective leader at TankGirl Marketing. Sedona is a Jane of All Trades, contributing to proposal management, social media campaigns, graphic design, communications, and pursuit strategy.
Emilie Austin

marketing specialist

Emilie has 2 years of sales and marketing experience, and 5 years of experience in high level sports coaching. While she is new to the AEC space, Emilie leverages her experience bringing a fresh and unique perspective to marketing strategy and winning work. As a Marketing Specialist, Emilie is well-rounded in proposal, writing, and social media skills. At the core of Emilie's success is her belief in teamwork, her relentless pursuit of excellence, and her innate ability to inspire and motivate those around her.

Jessica Fernandez

marketing assistant

Jessie is a recent graduate with a strong background in the media and marketing industry. As a Marketing Assistant, she excels in social media content generation, proposal production, market research, and administrative tasks. Beyond her creative abilities, Jessie is known for her strong organizational skills and ability to handle multiple tasks efficiently. Jessie's professionalism, reliability, and positive attitude make her a valuable asset to any team.

Jessie earned her Bachelor’s in Business Administration with a major in Marketing and Digital Technology & Culture from Washington State University.

Jessica Fernandez headshot


As Director of Barketing, Tank takes his job seriously, welcoming staff, delivery folks, and the mail carrier to the office each day with fierce, yet joyous barking. With his tough as nails attitude, Tank is our daily inspiration to dig deep, no matter how big the challenge ahead of us. Tank has 14 years of experience in barketing, including begging for treats; playing with his pals Bella the dog and Killian the cat; chasing balls and toys; and always being a dependable shoulder to laugh or cry on. Tank’s greatest gift is the smile he puts on everyone’s face.