TankGirl has one mission
- to help you win
TankGirl Marketing creates compelling communications that help clients achieve victory on the business battlefield. As a full-service marketing and graphic design agency with a focus on the Architecture/Engineering/Construction (AEC) industry, we are a team of strategists, marketers, designers, and writers focused on one thing — helping you win.
When brainstorming names for our brand new marketing and business development firm, we knew for sure that it needed to be catchier than… Deirdre’s Consulting. We discussed what makes us tick, and the answer was clearly “strategy first.” We also discussed “WHO” we are, and someone gently reminded Deirdre that she is like an Army General to work with – strategic, direct, and relentless. We kicked around the military theme, but it just didn’t resonate at first. Then Deirdre was asked what inspires her, and the answer was, “Tank, my dog. He is a tiny little thing, who has had his share of problems, but every day he gets up and takes on the Pitbull!” So there it started – from a little dog with a big attitude, to circling back to “strategy first,” we became TankGirl Marketing.
One of the things we stress with our clients (among the usual best practice tirades) is how important it is to tell the story of your brand. How important it is for your clients to truly “get” you, understand who you are and what you’re all about. We decided it would be great to clear up the usual deer-in-the-headlights look when we say TankGirl and explain where it really came from….
We don’t believe in shortcuts. Every project starts with an intensive information gathering and planning phase that pays off ten-fold once it’s time to execute and deploy. With a sound plan in place, we then create original content and design, polish up your communications collateral, and go all-in for the project win.