When brainstorming names for our brand new marketing and business development firm, we knew for sure that it needed to be catchier than… Deirdre’s Consulting. We discussed what makes us tick, and the answer was clearly “strategy first.” We also discussed “WHO” we are, and someone gently reminded Deirdre that she is like an Army General to work with – strategic, direct, and relentless. We kicked around the military theme, but it just didn’t resonate at first. Then Deirdre was asked what inspires her, and the answer was, “Tank, my dog. He is a tiny little thing, who has had his share of problems, but every day he gets up and takes on the Pitbull!” So there it started – from a little dog with a big attitude, to circling back to “strategy first,” we became TankGirl Marketing.