DEIRDRE BOOTH, FSMPS, CPSM

President | Lead Strategist

Strategy is at the core of everything Deirdre Booth does. With over 25 years of AEC marketing experience spanning projects across the nation, she brings a unique ability to transform big-picture ideas into actionable plans that drive results.

Deirdre thrives on helping firms achieve their goals—whether it’s crafting and executing a strategic vision or focusing on a critical project pursuit. She’s intimately involved in every step, ensuring her team is prepared with the right strategies to succeed.

For more than two decades, Deirdre has specialized in business and marketing planning, strategic project pursuits, and guiding firms through the tactical implementation needed to achieve long-term success. Deirdre’s industry expertise and drive to win sets her apart as a leader, mentor, and partner.

To Deirdre, winning goes beyond meeting our client’s goals. She is always focused on the health and well-being of the team – which creates an environment of excellent work.

Fun Facts:

  • Deirdre is in the top 3% of her profession as proven by her FSMPS designation
  • She is an avid dog lover, as evidenced by naming the company after her beloved dog, Tank
  • Loves adrenaline sports like skiing and sky diving as much as sitting in a corner reading a good book

TANKGIRL TEAM MEMBER / DEIRDRE BOOTH, FSMPS, CPSM