We are tactical strategists.
We are insightful designers.
We are brand storytellers.
We exist to help you win.
We're on a mission to do great marketing.
As a full-service marketing and graphic design agency focused on the Architecture/ Engineering/ Construction (AEC) industry, we exist for one purpose: to help you win.
As tactical strategists, we help you map the right course to win in a competitive marketplace.
As insightful designers, we craft visuals that tell your brand’s story and capture attention.
As brand storytellers, we create narratives that resonate, engage, and position your firm for success.
We exist to help you win. With our deep industry knowledge and results-driven approach, our passion is to make your next move the winning one.
SERVICES
Strategic Planning
Mission: WIN
Whether you’re mapping out your firm’s direction for the coming years, preparing for a major project deadline, pursuing new opportunities, or expanding into new markets, we’re here to help you win. With our “strategy first” approach and a team of seasoned professionals with years of hands-on experience and industry accreditations, we develop and implement tactics that deliver measurable success.
Proposals, SOQs and Templates
We Know the Professional Services Industry and How to Win
At TankGirl Marketing, professional services marketing isn’t just what we do—it’s all we do. Our team has spent decades immersed in the architecture, engineering, and construction world, giving us deep industry insight. We understand the trends, challenges, and—most importantly—how to position your firm for success.
From crafting a compelling win strategy and writing the perfect cover letter to designing impactful graphics that bring your approach to life, we handle it all, so you don’t have to. Our goal? To make the proposal process as seamless and successful as possible.
Training
Sharpen Your Skills. Strengthen Your Team. Win More Work.
Winning in the professional services industry is about having the right people, with the right skills, at the right time. That’s why we’ve developed specialized in-house training programs designed specifically for AEC professionals.
From presentation coaching that helps technical teams communicate with confidence to leadership mentoring for your rising stars, we tailor our training to meet your firm’s needs. Need to improve proposal writing or software skills? We’ve got you covered too. Because when your team is at its best, your firm is unstoppable.
Branding/Graphic Design
Compelling Brands That Win Attention
Great design doesn’t just capture attention—it tells a story that wins. Our creative team specializes in crafting compelling visuals for new brands and brand updates by designing custom logos, templates, specialty graphics, and social media content that makes you shine. With expertise in professional services marketing, especially architecture, engineering, and construction, we help your brand stand out and communicate effectively at every touchpoint, cutting through the noise and engaging your audience.
Marketing Plans
Winning Brand Awareness, Market Share, and Mind Share
When developing your marketing strategy, we take a comprehensive approach, considering your goals, customers, competitors, and the factors that could hinder your effectiveness in the marketplace. As markets evolve, these factors become more complex, and we help you prioritize where to allocate resources for the most impact. With more than 25 years of experience in the AEC industry, our team transitions smoothly from strategy to implementation.
Websites
Your website speaks to the world of your competence long before you earn a conversation.
Let us build your website with your strategic goals in mind.
Interviews
Securing the project win starts long before the interview. We partner with you to set a tailored win strategy, craft persuasive slide decks, and develop compelling content. But we don’t stop there. We coach your presentation team, refining their delivery for a confident, persuasive performance that helps you stand out and succeed.
Technical Writing
Writing That Wins
While we may not prepare construction documents or pour concrete, we excel at telling the story of how you’ve successfully completed those tasks. From crafting the perfect cover letter to developing comprehensive technical approaches, our expert writers know how to make your work shine. Staring at a blank page? Let us help. With numerous publications in trade magazines and a proven track record of helping clients win projects, we bring the expertise to make your submissions stand out.
Executive-Level Marketing Advisor
As a an Executive-Level Marketing Advisor, Deirdre Booth, FSMPS, CPSM, acts as a senior-level marketing executive to help with company growth and future planning, customer acquisition, sales development, leadership issues, and more.
