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X-ORIGINAL-URL:https://tankgirlmarketing.com/
X-WR-CALNAME:Tank Girl Marketing
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DTSTART:20260726T211401
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DTSTART;TZID=America/Phoenix:20251023T110000
DTEND;TZID=America/Phoenix:20251023T123000
DTSTAMP:20251007T163541Z
CREATED:20251007
LAST-MODIFIED:20251007
PRIORITY:5
SEQUENCE:11
TRANSP:OPAQUE
SUMMARY:Email Marketing That Wins: A/B Testing Essentials
DESCRIPTION:\nEmail marketing relies on testing and data to improve performance. This 90-minute training introduces the fundamentals of A/B testing, giving A/E/C marketers practical skills to test effectively, measure results, and refine campaigns. You will see how changes in subject lines, visuals, and calls to action can impact engagement and conversion.\nHere’s what we’ll cover:\n✔️ What to Test: Subject lines, visuals, calls to action, send times, and more\n✔️ Measuring Results: Key metrics that show what is working and what is not\n✔️ Interpreting Insights: Turning test outcomes into actionable improvements\n✔️ Smarter Campaigns: How to apply findings to future emails for stronger results\n✔️ Practical Tips and Examples: Real-world A/B testing scenarios for A/E/C firms\nWhether you are managing internal communications or reaching clients and prospects, this session provides the tools to build email campaigns that perform and drive measurable impact.\n\n
URL:https://tankgirlmarketing.com/events/email-marketing-that-wins-a-b-testing-essentials/
ATTACH;FMTTYPE=image/png:https://tankgirlmarketing.com/wp-content/uploads/2025/10/AB-Testing.png
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